A Call for Professional Artists
Join Us!
Ways We Support Participating Artists
Artist Pages / Sections on Our Website
Participating professional artists may be featured on the True Taos website with:
Artist name
3–4 images of themselves and their work
Studio or shop address
Instagram and/or website links
These pages are designed to be:
Shareable
Search-friendly
Easy for visitors to use as a “next stop” while exploring Taos.
Ongoing Visibility
Artists may be reshared on Taos Rocks social channels.
Artist pages remain live beyond a single event.
New visitors discovering Taos Rocks later can still find you.
Local Foot Traffic
People who find rocks often:
Look up the artist immediately
Visit studios and shops while already nearby
Share finds with friends and visiting family
This is especially effective for artists with physical locations in or near the Historic District.
Connection to New Art Fans
Rock-finders tend to be:
Curious
Art-friendly
Visitors actively exploring town
Locals paying closer attention to their surroundings
These are people who are already primed to care about art and artists.
What This Is
(and Is Not)
This is:
A visibility and connection project
A way to meet people who care about art
A gentle invitation into your work
This is not:
A giveaway expectation
A contest
A replacement for exhibitions or sales
A demand for constant posting or participation
Interested in Participating?
Paint a rock.
Photograph it.
Send us the image.
From there, we’ll take care of the rest—and make sure your contribution leads people back to you.
#TaosRocks is a community-based art initiative rooted in place, participation, and shared experience. The project invites residents, visitors, artists, elders, and families to engage with Taos in a more attentive way—through small, hand-painted works of art hidden throughout the Historic District and discovered by people moving through town on foot.
At its core, Taos Rocks is about connection: between generations, between artists and the public, and between people and the cultural landscape they’re moving through. The project encourages curiosity, walking, lingering, and noticing—while offering artists a meaningful, low-pressure way to contribute to Taos’ creative life and be discovered by new audiences.
For professional artists, collaboration with #TaosRocks can also translate into real-world benefits: increased visibility, social media discovery, foot traffic to studios and shops, and ongoing connections with people who are actively seeking art, story, and place-based experiences.
How Artists Can Contribute
Artists are invited to participate in ways that fit their schedule, practice, and comfort level. There is no required minimum beyond one painted rock.
1. Paint a Rock
Paint at least one rock in your own style.
Sign or mark the rock in a way that feels appropriate to your work.
Include #TaosRocks somewhere discreet on the back or underside.
2. Photograph Your Rock
Take 1–3 clear photos of the finished piece.
Photos can be simple—studio lighting not required.
Detail shots are welcome.
3. Email the Photo(s) to Us
Include:
Your name (as you want it displayed)
Studio or shop address (if public-facing)
Instagram / website (optional but encouraged)
4. Hide the Rock
Place the rock on public property within the Taos Historic District.
Do not place on private property, inside businesses, or in protected natural areas.
Placement should be respectful, visible, and easy to retrieve.
5. Share on Social Media (Optional but Encouraged)
Post a photo or short video of your painted rock.
Let people know:
You participated in #TaosRocks
The rock is hidden somewhere in Taos’ Historic District
It’s part of an ongoing, town-wide art hunt
The fun is in the hunt—keeping locations general helps get people out of their cars and into the Historic District to explore on foot.
Benefits of Participating in #TaosRocks
Low time investment
One rock can create weeks—or months—of engagement.No sales pressure
Participation is about visibility and connection, not transactions.Artist-controlled presence
You choose what images, links, and information are shared. (All we ask is that we keep images generally uplifting / positive and refrain from political statements.)Organic social growth
Followers who arrive to your work via #TaosRocks tend to be genuinely interested.Community alignment
The project emphasizes respect for place, people, and working artists.Repeat participation welcome
Artists can contribute occasionally or regularly, as it suits their practice.
Our Story